Years ago, I stumbled across brand archetypes. And I fell in love because it helped me to stay true to who I was as a brand. But, more importantly, it helped me market in an authentic way, which, in the end, simplified my marketing—leaving mor…
"Just because things don't go as planned, it doesn't mean they won't work out for the best. I've learned to accept disappointments mindfully and recognize that they're a natural and necessary part of life's journey. By doing so, I can let go of cont…
Being a female entrepreneur is a challenging feat. When my son was three, I decided to start my first business. And I felt like I had suddenly gone from the frying pan to the fire. In my head, I was going to be able to spend time with my son and wor…
I always hear about all the negative things that happen on social media as soon as I tell someone I work in the world of social media. It is like social media has become synonymous with bad energy, or even worse, it is a bad word. Since I love socia…
Who Do You Create Content For? Welcome back to my series; this is the fourth post in our writing content series, and we’re covering an important topic: who do you write content for? You know why you need to create content…
This week in our content series, I’m stepping into the process of creating content for your business. Hopefully, by now, you know why and how often you should create content. But before I dive in, I want to share a little story with you about…
How much is too much content? I was recently interviewing someone on my Wellness and Wealth podcast, and they spoke of how they define success for their business. And to her, not comparing herself to those who had perfect, consistent conten…
In a world where content is everywhere you turn, it can feel like a struggle for entrepreneurs and businesses to keep up. So I'm doing a series on content creation. This series takes the struggle out of creating content for your business. It will co…
It’s 2023, and I love to go back to basics. What do I mean? When I look at the end of 2022, did I start to overcomplicate my marketing based on someone’s recommendation that didn't resonate? Did I follow a coach or mentor with a great ma…
Knowing some of the expected marketing trends for the upcoming year is always good, so you can decide whether it aligns with your brand. And although there will always continue to be change in the platforms we use, these are the most useful to under…
For years, I’ve sat down at the end of a year to write out intentions, goals, and a strategy for the following year. In the past, I’ve done it through a Cultivate What Matters Yearly Planning Guide; other times, I’ve done it throug…
This past year, I made some bold changes. First, I shut down my ten-year-old marketing agency; next, I started the Wellness and Wealth podcast. The most recent change is I’ve decided not to do 1:1 or group marketing coaching anymore. So you ma…
I fell in love with marketing the first time I went to a women's networking event, and a woman was talking about it in a way that made me feel like it was an exciting and authentic world. Soon after that event, I opened my first social media marketi…
I once did a strategy for a marketing agency I partnered with often. Part of my service is sending out surveys to their current and past customers. Unfortunately, one of the women on their customer list had also been my client in the past. When I wa…
I would compare my journey with the Law of Attraction as a bumpy road, and every time I think I have it, a bump comes up, throwing me back into contrasting situations or thoughts. During those times, it will take me a bit, but I'll realize that I ha…
When I was a child, there were two things I loved to do more than anything else, ride my bike and read books. I am a Gen X'er, so when I was little, I could ride my Hot Wheel up and down my grass hill or up and down the driveway. Unfortunately, we l…
This week I was thinking about how mindfulness and numbers can mix. The fact is, I love fun facts and numbers, especially when it comes to marketing. Although, I didn't always embrace my love for numbers. Growing up, I had heard that women love lite…
Often, when people share with me that they struggle with ideas and topics for online content, I share with them that the best thing to do is write about their most frequently asked questions. The reason for that answer is that as the person who is a…
"Everything you want is waiting for you on the other side of consistency." I don't know about you, but I have a love/hate relationship with consistency. I want to be consistent; I try to be consistent, but I fall short a lot! And here's the biggest…
Now, how do you attract your customers to you? By marketing to them, of course! But many women entrepreneurs struggle with marketing their businesses effectively simply because they feel like sales is a four-letter word. In this article on marketing…
Five times out of ten, I hear female business owners "shoulds" in marketing followed by "but" statements. Some of the shoulds I hear are: I should post consistently. I should follow up. I should start a podcast. I should blog more…
I'm excited to announce the Wellness And Wealth Podcast, an interview show exploring success stories and advice from entrepreneurs, authors, influencers, and founders from all walks of life who have mastered their wellness and created an abundant li…