I always hear about all the negative things that happen on social media as soon as I tell someone I work in the world of social media. It is like social media has become synonymous with bad energy, or even worse, it is a bad word. Since I love socia…

Who Do You Create Content For? Welcome back to my series; this is the fourth post in our writing content series, and we’re covering an important topic: who do you write content for?     You know why you need to create content…

This week in our content series, I’m stepping into the process of creating content for your business. Hopefully, by now, you know why and how often you should create content. But before I dive in, I want to share a little story with you about…

How much is too much content?   I was recently interviewing someone on my Wellness and Wealth podcast, and they spoke of how they define success for their business. And to her, not comparing herself to those who had perfect, consistent conten…

In a world where content is everywhere you turn, it can feel like a struggle for entrepreneurs and businesses to keep up. So I'm doing a series on content creation. This series takes the struggle out of creating content for your business. It will co…

It’s 2023, and I love to go back to basics. What do I mean? When I look at the end of 2022, did I start to overcomplicate my marketing based on someone’s recommendation that didn't resonate? Did I follow a coach or mentor with a great ma…

Knowing some of the expected marketing trends for the upcoming year is always good, so you can decide whether it aligns with your brand. And although there will always continue to be change in the platforms we use, these are the most useful to under…

For years, I’ve sat down at the end of a year to write out intentions, goals, and a strategy for the following year. In the past, I’ve done it through a Cultivate What Matters Yearly Planning Guide; other times, I’ve done it throug…

This past year, I made some bold changes. First, I shut down my ten-year-old marketing agency; next, I started the Wellness and Wealth podcast. The most recent change is I’ve decided not to do 1:1 or group marketing coaching anymore. So you ma…

I fell in love with marketing the first time I went to a women's networking event, and a woman was talking about it in a way that made me feel like it was an exciting and authentic world. Soon after that event, I opened my first social media marketi…