Often, when people share with me that they struggle with ideas and topics for online content, I share with them that the best thing to do is write about their most frequently asked questions. The reason for that answer is that as the person who is a contributor in your field, you know it better than anyone else.
The other reason it's essential to answer frequently asked questions is that there may be an industry standard answer, and then there might be your answer, which makes you stand out to the person who wants to work with you. For example, in my new weekly podcast, Wellness and Wealth, after I recorded a few shows, I realized my starting question has to be what does the topic mean to you? Cause listeners are trying to relate the show topic to themselves. The best way to do that is by combining knowledge and experience.
So in the spirit of practicing what I preach, I'm sharing with you my most frequently asked questions that combine my knowledge and experience.
- What is a marketing mindset? - A marketing mindset is the ideology that marketing the company is not about the company but the people buying. Marketing Mindset stands by its slogan and doesn't go off the beat and course with it. A great example of this is the Geico insurance ads. Their ads are light and funny and don't sway from their slogan, "15 minutes, could save you 15%." The service they give their customers consistently focuses on saving them money.
For me, the marketing mindset also believes that if the law of attraction can work in other areas of your life, it can work in your marketing too. Sometimes, we get so caught up in did it go viral? We forget it's not necessary to go viral. Connecting with the few is more important than the many that won't remember you once they go onto the next reel.
- Why do you need a marketing strategy if you believe in the LOA? -
First, I love this question because I believe you bring what you think. So, if I think my marketing is working, then it is. But, even the Universe loves details and consistency. So, the more we share with the Universe our intention and take action to follow through on the intention, the more the Universe grants.
The trick is to let go of the outcome, write the strategy, and take action. We are open to all the possibilities the Universe gives us and let go of how the results come. But, in my experience, the results will come.
- Do I have to be on every social media site? - The short answer is no. You don't need to be on every social media site for many reasons. The biggest reason may be that your clients and potential customers may not be active on every social media site.
So, instead of getting on the "next best" thing out there because everyone else is doing it, ask yourself these questions: does this platform align with me, my clients, and my company? Am I doing this because I think I should be doing this, and it will end up another abandoned profile in six months, or do I have a strategy to follow to get the best out of this site, along with a timeline of how long to give it a chance? Will it take away from the social media sites I am thriving on?
- What is reputation management?
Reputation Management is a fancy way of saying online reviews. In today's world, online reviews are the same as word-of-mouth marketing. I believe the pandemic makes online reviews even more important than before, as anyone can go to a company and see its ratings and reviews.
A statement I hear often is that I don't ask for reviews because I don't want negative reviews. However, I learned a secret from successfully setting up Reputation Management for different companies. When you don't ask for reviews, people feel the need only to leave reviews when they feel angry and unheard. By asking for reviews, you are validating to the person that their opinion matters, so they are less likely to leave you a negative online review.
Another note on negative reviews, take it as a right of passage. Energetically, we will not be for everyone every time. So, if you get one, thank the Universe, ask if you need to correct something, and then respond with kindness and love. It will show the other people looking you up, that you are caring and compassionate, and that you are learning to serve others better daily.
- Does it matter what platform my website is on?
Many platforms are available, from Wix to WordPress and everything in between. However, WordPress is still the best platform. Why? Three little letters, SEO, otherwise known as Search Engine Optimization.
WordPress has the most SEO-friendly themes than any other platform. And why is SEO so important? It's how Google indexes your website on their site when people search. Here is a bit of a secret: If you are planning to build a website and have someone do it for you, know that most website builders do not include SEO in their building packages. It's a specialization that costs from $2000 to $5000 a month.
If you don't have $2000 to $5000 a month to spend on SEO, does that mean no one will ever see your website? The short answer is no, but I would suggest having an SEO strategy done so that when you write your content, you can keep it in mind, so you can be in line with what people are searching for when they are looking for your service.
- Should I link to other people's content?
I often get asked if it's a good idea to use curated content from sites like LinkedIn, Social Pilot, or Feedly. Unfortunately, my short answer is usually no. The first reason many larger companies curate their content through an AI system, which I think is fantastic. Still, as a company owner, you may not have time to read every piece of content it suggests, and as a result, you may post something that does not always align with you and your company.
The second reason is that you are sending someone to somebody else, and as a result, in our fast-paced world, they forget who sent them to the new site, and you are just a memory that blew away with the wind.
So, if you want to link to other people's content, hand-curated through partnerships, it aligns and enhances your business.
If you found these questions helpful, I'm glad. And if any of these questions led to more questions, I'd be happy to set up a clarity call with you. You can schedule it here. https://wendymanganaro.as.me/claritycall