How much is too much content?
I was recently interviewing someone on my Wellness and Wealth podcast, and they spoke of how they define success for their business. And to her, not comparing herself to those who had perfect, consistent content on every social media platform was a success. She spoke of finding what worked for her and her business.
Which begs the question, what’s too much content? Is it consistent? What does content consistency look like? Is batching a month’s worth of blogs for social media posts enough?
It’s all enough if it works for you. How is that a definitive answer? I’ll relate it to how I write strategies. If I write a plan for a company requiring a full-time marketing person to write, create graphics, post, and email five days a week, but it’s currently a single-person-owned business with no team, that would be too much content. As a solopreneur, if you tried to do it yourself, you wouldn't have enough time to do client work or anything else in your business.
I don't have a team for the first time in 10 years because I no longer do agency work. Yet, I can push out over 40 posts a week to over five different social media networks and a minimum of two weekly emails and two blogs a month. You may need clarification, as I wrote that this would be too much for a single person. And it is for most entrepreneurs, but I did this for a living. I’ve trained other marketers and PR agencies on social media best practices and processes. I’ve written nearly 100 marketing strategies over the years that fit the goal of the business. It's my zone of genius, but if you asked me to give you a perm, let’s say I was a Shampooist for a bit. One or two people had their hair cut shorter afterward than expected because I didn’t understand how vital rinsing perm solution was not to fry the hair.
Yet, what is one thing all companies struggle with at one time when it comes to content? The transition from a single person doing it all to growing a team. Why? Most solopreneurs tend to do feast-to-famine marketing. If you don’t know what feast or famine marketing is, it’s when you market to get clients; you don't have time to market because you are doing client work. I’ve done it myself before my last team.
So, what is a business to do to have just the right amount of content? Ask yourself the following questions:
- What is your goal with your content marketing?
- Looking at your calendar, what can you realistically commit to when it comes to content marketing?
- What social media platforms do you get the most traction from?
- What part of content creation makes you cringe?
- Can you hire someone a few hours a week to help you do the parts that make you cringe?
- Do you have great posts that you can repurpose?
Once you have the answers to those questions, then, like Goldilocks, be authentic and only accept what’s just right for you.
If you want help figuring out the questions above, I invite you to book a free clarity call with me. https://wendymanganaro.as.me/claritycall