Jan. 14, 2023
Tiffany Castagno - Women Supporting Women.
Are you a female entrepreneur who could use a self-care starter pack? Would you like to see how collaboration over the competition can benefit your overall wellness?
This weekend on the Wellness and Wealth podcast, Tiffany Castagno of CEPHR, LLC addresses how many women-owned businesses still work with shame, judgment, and fear of collaboration because of their money mindset. She’ll also share how coming from an Abundance Mindset instead can lift each other and share knowledge.
In this episode, Tiffany Castagno answers the following questions:
- What does supporting other women look like?
- Is an abundant mindset learned behavior?
- What is a self-starter pack, and how can it help?
- Finally, what is the first step in breaking the negative competition cycle over collaboration?
Connect with Wendy Manganaro:
Connect with Wendy Manganaro:
Transcript
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Hi everyone.
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My name's Wendy Manganaro and I am the Host of the Wellness and Wealth podcast.
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I'm so happy to have you find us.
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And if you could take a moment and hit that subscribe button, I'd really appreciate it.
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This is the podcast where we believe when you show up better for yourself as a woman business owner, you show up better for your business.
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So sit back, relax.
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And learn from the practical to the woo-hoo, how to best take care of you.
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Have a great day.
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Stay blessed.
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And leave a review when you're done listening to the show, thanks so much.
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Hi everyone.
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I'm very excited to have you back.
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As always, we have a new show, new guest, and new topic.
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Today we are talking about women supporting women our health is our wealth, and our guest today is Tiffany Castano, and she is the c e o and founder of sph, R L L C, of value-based human resources consulting firm, headquartered in pittsburgh, PA that supports small to mid-size businesses, startups, and nonprofits through focus partnering to build out their programs, processes, policies, procedures, and infrastructures in a strong employer brand and culture.
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Tiffany is extremely passionate about cultivating the evolution of the HR profession toward new strategic heights.
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Tiffany is a co-author of a children's book, can a Zebra Change Its Stripes?
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A book in the series Bruno's Amazing Adventures with a Mission to change the world One Child at a Time.
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The book teaches children about embracing differences.
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So welcome Tiffany.
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Thank you for being on the show today.
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Thank you so much for having me, Wendy.
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I'm looking forward to this important topic.
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Thank you.
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So when we are talking about supporting women for you, what does that look like?
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For me, I've been, especially lately talking about shining a light on others and I feel for women, this is really important when we look at opportunities and access, when we think about representation for women at work in our lives and how those two things intersect.
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And I think that definitely has to be a part of the conversation.
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So I always embrace collaboration over competition as well, because I think so many women are fighting their way to the top, and it's creating this hypercompetitive environment where we're not supporting each other as well as we could.
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Where we're maybe not showing up in these rooms for other women.
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Where we could or offering them a platform because maybe we wanna take it for ourselves.
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There is enough promise for all of us to go around.
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The other part, for me, I was very intentional when I, chose my title of c e o Initially, I thought, okay, I want some really fun, savvy creative.
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HR title and I have with the tagline, but I think for me it was being a chief executive officer, we don't have enough women.
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We don't have enough people who are underrepresented showing that.
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So it was the representation, especially for black and brown women to see, hey, I can do that.
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And it's also so that women have an opportunity To understand that they can have what they dream to build, to know that they're worth every bit of their wildest dreams.
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And I think that's so critical for people to understand.
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Yes, I concur.
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And when I had my agency, I did founder instead of c e o, but I thought that was just as important because I was like, founder's, a very male dominated.
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Way of representing yourself usually, and especially in the realm of marketing like I used to with my agency.
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It needed to be something that was separated, but still masculine enough to compete in those markets.
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Saying that as you were talking about collaboration, I'm so glad you're talking about that because.
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I have throughout my career, and I'm sure you have to, when it comes to, self-care, I really feel women need women.
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We identify with each other and and we need to stick together, especially as we continue to go across the boundaries of what has been traditionally known and done, and so I personally still struggle with when I go to a networking event or I find a woman, business owners and they're so afraid of leaking out any little secret of their company, and I'm still amazed by this.
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I will be honest, I'm very into collaboration, mindset, abundance.
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There's enough.
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I think that's what needs to be talking about more.
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So I'm curious, how do you handle that when you hear that?
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Because it.
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For me, it's so against the grain of what I truly believe in.
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When you hear that mindset of, no, I can't share this.
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I'll lose something.
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Where does that bring you?
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I love that, Wendy.
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And I wanna rewind just briefly to what you said about when we were talking about our titles, because when you think about, if someone identifies as a woman, but when you really think about a chief executive officer, when you think about a founder, we are wired as humans to have bias, and so likely we're thinking of a white male.
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That's probably what comes to mind.
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And that's why, because we've been socially conditioned as society but there gender neutral titles.
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And so those are things we need to be considering too.
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So that's what I just wanted to share.
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What popped up for me, there.
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I think, absolutely there's enough to go around.
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And I love that you talked about the word abundance.
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I think we call in what we invite, we manifest how we are, and what we're willing to give out.
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If you're a giver, you're going to receive, but if you're a taker, you're probably not gonna receive as much.
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And so I believe the more we share, the more we collaborate.
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That brings in new opportunities.
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And you're also cascading that to other women.
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who need those opportunities, whether it's in our own businesses, those we choose to partner with, colaborate with.
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There are people, and I was warned very early on in this two year journey I've been on, be careful not everyone's gonna wanna share that or be careful what you give away or why are you sharing that or why do you give so much time away to prospects for free?
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So it's about owning what works for us because we are in general conditioned by society, to be, especially in the U.S.
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To be very individualistic and so those are definitely factors for consideration.
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Yeah.
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And when you're talking, I was thinking about the fact that, I've heard you give too much time through the years.
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One of that though, and I will say, this is a learned behavior to take care of myself actually, is that if I do that, I really know that I wanna work with you.
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Because there is nothing worse, than taking on a client goes, you didn't spend enough time on the front end to find out that this is not energetically a match at all.
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At all.
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And I've done that and I've raced into things and then I've regretted it so on, on the level of self-care.
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I think that's so important.
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I also think that it's important to do collaboration in that way too, is that you get to know each other, you get to partner with people, and suddenly, You're like, oh, this is actually works.
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Energetically, it feels good.
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It's part of your self care because you're not working with people who do not match who you are.
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And again, I've learned that very valuable lesson by not doing that and not listening to myself.
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And that's not self-care at all.
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When you have that voice of, this is not gonna be a good idea when you go do it anyway, you're like, this is now my own fault.
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So, we were talking about abundance.
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For you, is this a mindset that you've always had or is this something that you've learned over the years?
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That's a great question too.
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I love that you make self-care at the forefront and especially as people who identify as women, it is so important.
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And I also love your vulnerability to talk about these are learned behaviors, learned lesson.
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I have found that the harder I fall on my face, the greater the lesson I learned.
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And sometimes that's okay too, to make sure that we sometimes learn our.
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Best lessons the hard way, so I can totally resonate and appreciate that but I think for me, I think embracing that, and embracing abundance was a mix of a learned behavior and something that was always within me.
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I've always been high achiever.
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I've always valued community, that's always been important to me.
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So I've always wanted to give to others.
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I've always generally been pretty supported.
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I learned the hard way how to move people outta my way who weren't supporting me or who weren't, maybe a good match in life or business.
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And so that's been great.
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Met with challenges, not good once we learn our lessons.
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But I think for me that's, it's really about what we're calling in.
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My husband's very competitive, so we're very balanced that way.
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I've never been hyper-competitive.
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There's always some element of competition in business, let's be honest about that.
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There's always enough for all of us.
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It's if you want the best for others, you want the best for yourself.
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If you're doing the right things and you're acting with integrity and you're okay with collaborating and sharing a little information along the way, and willing to be supported along the way, I think that's just a healthy mix and it invites abundance.
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That is my word of the season.
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This past like couple quarters, I've been really embracing that and.
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riding the waves of momentum and trusting the process, which is super important too.
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Yeah.
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And let me go back to it for one second.
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Your husband, a competitor.
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I'm very competitive with my husband.
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We can't play a friendly game of Dominoes To save our life.
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It becomes a thing, it's, we take pictures, we share it on Facebook.
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It's kinda a funny thing.
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It's the only place that I'm really that competitive.
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I'm not elsewhere, but Dominoes, we can go at it, but, I love that you said abundance is your word of the season, cuz actually I pick a word every year of what my word of the year is gonna be.
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So I love that.
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I think that it's really important to embrace your word so that you can keep it as a reminder and in the forefront of the things that you do, as you do with'em.
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The other thing I was gonna say is that when you were talking about Embracing the journey and learning from the failure.
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I think it's okay to fail.
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I think that it's so okay to fail I don't know if our society makes it okay not to fail, but I think that failure is the impotence of knowing what you don't want anymore because Sometimes we fail and we're like, oh, now I know what I don't want.
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But then it also shows us what we do want and then we can switch gears to be able to do that.
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the other thing that you were saying is that embracing your community and being able to do that, the more that we're in abundance, the more we can go support that community.
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The more that we are in that mindset, it's when we are in that scarcity lack.
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It's hard to go give if you're always afraid and that goes back to that collaboration.
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If the more I can give out, the more I know I'm gonna receive, and then I can go give out to others.
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So I think that's a really key component.
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So for you, I'd love to know, what does community look like for you then?
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Because again, everybody's self-cares differently.
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Community to me.
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I served the homeless for eight years straight without a break.
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So that was my community for a very long time.
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And now it's changed.
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It's different, but that was my season.
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So what does that look like for you?
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You know, thank you for the invitation to even ask that because I think so much in life, we make so many assumptions and we know where that lands us.
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But I think.
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It means something different to each of us individually, depending on your culture and who you are.
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I mentioned, we tend to be a little bit more individualistic in the US versus some other, cultures and countries, and I think that is very personal, how you decide to serve.
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I'm a person of faith, so I believe that it might be, and I'm not active in church right now, but it could be your church, it could be your family.
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To me, it's all the people around who you love, who you support, your loved ones, but also who pour into you, who see you values, hear you, respect you, who want to see you do your best.
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And for me it's inspiring those folks.
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It's making sure that the people, the right people around me who want to see me aspire to those good things.
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And it is about like having the right people at the right time.
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And it's your network constantly growing.
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That LinkedIn's a great space for that.
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Social media is a challenge in and of itself, but I continue to show up there because of the strong sense of community and it's fed my business, it's fed me personally.
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And I think that's so important for us to have.
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We look at our self care, we all need a support system, and that is community.
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Yeah.
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So, that leaves me to the question when it comes to female entrepreneurship and connecting with others, you have this self-care starter pack, so I'd love to know what that is and how that could help?
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Yeah, so for me, let's just keep running with this theme of how we learn our lessons the hard way.
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So, Seth's two years old and at the beginning and through three rounds of burnout.
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I had to learn the hard way to create this self-care starter pack for me.
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I think you know, it begins for me with intentionality and through business coaching, personal life coaching, counseling with a therapist through self-reflection and awareness, through personal and professional growth.
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It all was this beautiful combination where the seeds were planted.
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I had to nurture it.
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Others nurture that when we talk about community and then it could bloom, and so I think for me, it's been definitely starting with myself at the start of a day, whether that's five minutes to, because the cat's snuggling, or taking a minute to read something professional or personal.
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Check out what's going on in the news Text a friend.
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There's a great group of six of us, from back home in Milwaukee who love to text each other and, there's so many different things but we often, I started racing into the day that's how, like I began entrepreneurship.
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There's so much to do.
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I'm a go-getter.
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I have to get stuff done.
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There's not enough hours in the day still on this learning journey.
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And so I would B blaze into the day and I would just be fried by the end of it.
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And it was like, Whoa.
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You blink.
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Months have gone by.
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A year has gone by, and I'm like, where was my Tiffany time?
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And I'm burning midnight oil constantly.
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And so I had to really work through that, through self, through others to understand every day starts with me.
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Even if that five minutes or whatever time that is, if we're working out, going in the gym, whatever it is, if that doesn't happen, it needs to happen at some point in the day.
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So I have it on my calendar.
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It's color coded, a bright line green so that it's like, did you take that self-care today?
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Making sure that happens and being intentional, being focused, setting priorities as part of that starter pack because we, especially as women, will.
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Put on our cape and go try to save the day.
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And we don't always have to do that.
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Not every battle is ours.
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Not every person is ours, to save throughout, our crusades of the day or in business and life.
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So that's been really impactful for me.
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I love that you color code your self-care.
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So, I have a very colorful calendar too, but I do use a task management system and part of the tasks I make sure that's in there, and I don't do it as a check off but I do it as a reminder of did you do something?
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Like I have coloring in there like once a week.
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I like to Color.
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Once a week, I like to go to the park and I have a camera.
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I go take photos.
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Like yesterday I went there.
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I was like, it's a gorgeous day.
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Day to go to the park and just walk around the lake and take photos.
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And so that for me helps me, and I think that's really important, is to find what works for you so that you do self-care.
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And whether it's a starter pack where you start in the morning or you just, for me, have to take breaks during the day.
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I'm okay with realizing that I do not have the attention I used to.
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And it's like squirrel and I.
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And it's better to do some self-care stuff than stick myself on a phone.
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And then I'm going, what happened to my day?
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So these are the things that I do.
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I'm like, oh, it's midday.
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I'm gonna go take a break.
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I'm gonna go and I may meditate in the middle of the day to reground myself, whatever that is.
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And you were talking about burnout and I've experienced that, so I understand completely.
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And there is something about burnout that once you're there, you go, this cannot work anymore.
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and I know that there are female entrepreneurs as we talk about those who may not like to collaborate as much, they are also usually the ones that like, if I try harder, if I try harder, if I try harder, not realizing that they're trying harder is actually hurting themselves and their business.
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And I don't know about you, but anytime that I've taken care of myself and my business does better, just in general.
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That's how it works, right?
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Like it seems intuitive.
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Yet we do these things to ourselves and that, what you just said resonated so much to the point that I got goosebumps because.
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I thought, okay, I'll just run harder.
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I'll do this and I'm failing my business.
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If I don't do this, this is what I'm supposed to do.
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And my goodness, is there ever so much information out there conditioning us that we have to be in the ground.
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We gotta hustle harder.
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I think that you and I are both hard workers, but hard work does not equate to burden yourself out and grinding it out and not listening to your body or, your soul or what needs to be fed.
00:17:42.712 --> 00:17:48.833
Those things are counter intuitive and counterproductive, and you'll run yourself right into a wall.
00:17:48.833 --> 00:17:54.292
I think, that definitely was something that resonated with me, especially with burnout.
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And you have to be, you have to have enough presence to take those breaks during the day to know.
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this isn't going anywhere.
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This is a train to nowhere.
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I can sit here and stare at this document, but am I really gonna be pouring my best into it is really what people deserve, and am I serving myself the best that I can if I'm in a daze or I'm not really with it.
00:18:14.367 --> 00:18:17.288
Our creativity suffers when we don't have those breaks.
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Absolutely.
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There's no doubt I'm, all of a sudden I have writer's block.
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I have all sorts of things.
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As soon as I don't take care of myself, I'm like, oh.
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So for you and your self-care, I'm curious because I know for me, you were talking about coaches, and I know that was the catalyst for me that changed everything.
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It was 12 years ago when I met a coach and she was a dream coach but she was the first person who put it in my head that things could be different.
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I really did not know, and I had a business partner at the time who was always like, why would we hire a coach?
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Her belief system was that they're not doing anything for us.
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We have to do it ourselves anyway, so why hire one?
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But that was her belief system.
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And so I'm curious, cuz you mentioned that was part of your journey.
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Cuz it was part of mine too is for those, because we're not coaches and so this is why I think it's good for non coaches to talk about coaches because I think there's a lot of what does that look like?
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Why do I need them?
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I always think it's good for.
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entrepreneur is to hear what you could actually get from them.
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And there's so many different types.
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I'm not saying there's anxiety coaches and, dream coaches and business coaches, so in your experience, what made you decide, and then what did you really get out of that you might've missed out?
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Trying to figure it out yourself, because I think a lot of people miss that.
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